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The town of Urbania in the Provincia of Pesaro e Urbino in the Marche region where the national Befana festival is held each year, usually between January 2 and 6. A "house of the Befana" is scheduled to be built and the post office has a mailbox reserved for letters addressed to the Befana, mirroring what happens with Santa Claus in Rovaniemi in Finland.
There are many popular saying regarding this celebration. One of the most popular is ‘
"The Befana comes by night
With her shoes all tattered and torn
She comes dressed in the Roman way.
Long live the Befana!"